Monday
10 Apr 2006
A Pretty Neat Digital Watch
Douglas Adams’ novel The Hitchhicker’s Guide to the Galaxy starts, “Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the Galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly ninety-eight million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea.”
The problem is that anybody who has tried to set both a digital watch and an analogue watch doesn’t actually think that digital watches are a “pretty neat idea”. They’re just too hard to use. I’m convinced that half of the travel dread I feel is caused by the trepidation of having to re-set my watch by mashing four identical and just-too-small-for-my-fingers buttons. Analogue watches, back in the day, had this great invention: it was called a crown. To set the time you’d pull the crown, turn it, and push it back in. That’s it. I challenge you to describe, in detail, how to set a normal digital watch over the phone. Referring to the watch while you do it is cheating, of course.
Timex has an answer: the “i-control”, which is really just a fancy name for putting a crown and a digital watch together. Finally!
Unfortunately, for reasons unfathomable, Timex seems to have made these watches terribly difficult to find. With some sleuthing I was able to find an i-control adorned women’s watch and men’s watch.
The only thing that could be simpler is a watch that sets itself. Imagine, a watch with no controls: it would just work. Now that’s a digital watch I’d think was pretty neat.

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